Social Media Trends

First off, in case you didn't know, or forgot, SEO stands for search engine optimization, which is paramount in getting your websites and blogs in early results of search engine queries. I found a great article with six excellent tips at Social Media Today. My favorite and probably most useful (in my opinion) is number six... Local Business and Community Building Last but certainly not least, if you’re a business looking for some local action, social media can be a key traffic builder. Local businesses with major community engagement will pop up closer to the top of that search list, so make sure you’re interacting with your community. How? A few methods come to mind: If you attend or host a local event, take pictures, post them to your account, and tag people. Offer discounts and incentives for local business. Make sure you thank your local customers (a simple personalized “thanks for shopping with us” goes a surprisingly long way). In addition to all this, build trust ...

A few days ago, the royal baby princess was born. She is definitely special by any definition of the word. Oreo (The Martin Agency) jumped on this opportunity to declare that all babies are special. Adweek.com brought it to my attention on FaceBook. In response to their new ad, I read a viewer comment that said: "if everybody is special does special still have a meaning?" The answer is YES . When something or someone is special, it simply means that there is something worthy of knowing in or about that person. It is up to each of us to seek out what is worthy, what is special. Each person is a treasure map in my opinion, worthy of seeking out that unique quality that makes them special. We must also seek what is special in ourselves, so that we may more easily share it with the world. It is our gift, our talent, our skill, or our teachings... it is what we offer to others. What makes you special? Figuring out what is special about your business or servic...